Sheena Ireland

Sheena is a passionate advocate for meaningful connection in communications, public affairs and marketing. She believes storytelling has the power to truly connect people and through it, we can build trust and brand awareness, achieve product sales and influence change for the better.

She has a Bachelor of Media Communication from Charles Sturt University and she is the founder and director of communications consultancy Specialists in Communications. Her 16 years’ experience working with government and industry includes working as the Director of Stakeholder Relations at the Australian Research Council, Media Adviser to a Federal Government Cabinet Minister and Communications Manager for the Federal Chamber of Automotive Industries.

Sheena has spoken at government and small business conferences and seminars on the importance of communications strategy, the power of social media and the need for stakeholder engagement in any communications plan. She has also facilitated panel and ‘in-conversation’ discussions on meaningful connection, our quest for happiness, and mental health and wellbeing.

As a facilitator, coach and mentor in the area of communications, Sheena believes that organisations can benefit greatly through specialised training and support that educates, empowers and equips communications teams to improve and succeed.

Sheena provides regular commentary on government engagement and communications strategy, as well as writing about Canberra events and happenings through online publications including The Shaker and Out In Canberra. Sheena also writes about general life for online forums including Mamamia and Thrive Global.

Sheena (and Specialists in Communications) is a proud supporter of Lifeline Canberra and The Hope Project.


Information on Sheena:

Available for: Master of Ceremony; Panel Speaker; Guest Speaker; Workshops.

Categories: Media, Blogging & PR; Life & Motivational.

Location: Canberra 

Speaker Experience: Up & Coming